What We Do –
Commanding Visual Technology

Since 2001, Show Sage has been offering extraordinary expertise, creativity, and visual technology for major presentations, live events, film and TV production, and permanent installations.

Our specialties include wide-screen, multi-display and interactive audiovisual configurations based on leading technologies such as Dataton’s remarkable WATCHOUT product. Show Sage is North America’s longest standing WATCHOUT distributor, a unique resource for all things WATCHOUT.

Our vision is simple… To be the leader in software-based audiovisual solutions. We do this by inspiring our people, delighting our customers and impressing our partners with superb knowledge, relevant insight and innovative products and services.


Differences make us who we are

Show Sage recognizes the strengths and synergies produced by a diverse group of individuals. We draw on the power of our varied experiences to inform and improve everything we do. We believe that by including everyone in discussions and decisions, we build better products and more effectively serve our customers.

Our Values

We maintain absolute integrity with our people, customers, suppliers and partners
We are one team, completely believing in one another, as we pursue one goal with one purpose
We constantly seek out new ideas and creative solutions that provide exceptional value
We are dedicated to consistently high quality; if we make a mistake we fix it
We encourage active participation in the communities in which we live and work
Perpetual Learning
We are committed to continuously improving our knowledge, skills and processes
Financial Responsibility
We are the stewards of all assets entrusted to us and we act accordingly
We are members of:

Now In Our Third Decade Of Business

Since 2001 Show Sage has been the team behind your team in creating stunning multi-display presentations.

Here’s a snapshot of our history…


David Branson, while part of Grace & Wild, sees WATCHOUT for the first time at Dataton in Sweden


David is the first to use WATCHOUT in the U.S., using it with great success at Daimler Chrysler’s Dealer New Car Announcement Show


David officially founds Show Sage, combining his “sage” show production wisdom with WATCHOUT to help create market awareness of the capabilities of WATCHOUT


David uses WATCHOUT to create breathtaking visual programming for Martina McBride’s award-winning “Joy of Christmas” Holiday Tour


Show Sage pioneers the creation of WATCHOUT-specific computers


Jim Kellner joins Show Sage as sales representative; Dataton designates Show Sage as their North American Center; and Show Sage debuts the WATCHOUT Fundamentals Workshop training program for WATCHOUT users


Show Sage moves to Brighton, Michigan


Show Sage experiences record growth in both software and hardware sales; the customer list ranges from Fortune 100 companies to top Broadway and Canadian theaters


The Show Sage torch is passed to Jim Testa; David Branson officially becomes Show Sage’s “Sage Emeritus”


Show Sage moves to its current headquarters in Franklin Park, IL


Under Jim Testa’s leadership, Show Sage continues to thrive by introducing North America to new audio and visual innovations and forging more and stronger partnerships as the “team behind your team”